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Showing posts with the label Family Finance
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August 20, 2026 3 min read

Back to School Is Getting Expensive. Give Your Kids a Budget, Not Just a Card.

Back-to-school costs are rising. See how shared budgets can help parents and students manage school, college, and everyday spending. By Tom Giannulli, MD CEO & Co-Founder • 5 minute read Back to school isn't just about pencils and notebooks anymore. For many families, August means clothing, electronics, activities, transportation, food and dozens of other expenses. And increasingly, many of those purchases are made by the kids themselves using a parent-provided debit or credit card. In This Article What families are spending this school year The much bigger cost of college Why giving kids a card isn't the same as giving them a budget How parents and kids can manage school-year spending together Back-to-School Spending Is Approaching $900 Per Family The National Retail Federation estimates that families with children in elementary through high school will spend an average of $863.86 on back-to-school purchas...
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July 30, 2026 3 min read

Why Families Download Safety Apps Before Finance Apps

Finance apps become valuable once adopted, but money avoidance, family roles, and setup friction can keep families from getting started. By Tom Giannulli, MD CEO & Co-Founder • 6 minute read Families rarely need to be convinced that managing money matters. The harder part is getting everyone to begin. Unlike a location or safety app, a family finance app asks people to look directly at spending, budgets, habits, and sometimes uncomfortable financial realities. In This Article Why finance-app adoption can lag behind perceived value What App Store conversion data does—and does not—tell us Why families avoid uncomfortable financial information The supporter and implementer roles inside a family How families can make adoption easier Useful After Adoption, Difficult Before It Personal finance apps have an unusual challenge. People often value the...
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July 05, 2026 3 min read

Affordability Is Becoming America's Family Stress Test — Take Back Control

Rising prices, falling savings, and growing credit card debt are making families feel financially stuck. FamFi helps families start with visibility, set reasonable limits, and build confidence together. By Tom Giannulli, MD CEO & Co-Founder • 8 minute read The economy is changing, but families still have more control than they think. Families cannot control inflation, interest rates, housing costs, or the broader affordability crisis. But they can control the first step toward financial confidence: seeing where their money is going. Visibility turns financial stress into something families can understand, discuss, and improve together. In This Article Why affordability has become a family stress test How shrinking savings and rising debt create emotional pressure Why visibility reduces financial uncertainty How FamFi helps families set limits and monitor progress Affordability Is Becoming the ...
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July 03, 2026 3 min read

7 Things to Do Before Setting Up FamFi

A little preparation before setup helps everyone get the most from the app—and makes the first money conversation much easier. By Tom Giannulli, MD CEO & Co-Founder • 5 minute read The setup only takes a few minutes. The real value comes from preparing your family for what happens afterward—using money as an opportunity to build confidence instead of creating stress. In This Article Talk with your kids before setup Gather your family's financial accounts How FamFi creates starting budgets Adjusting budgets over time Where to find help Start With a Conversation Before downloading the app, spend a few minutes talking with your kids about why your family is using FamFi. The goal isn't to monitor every purchase or make money stressful. It's to help everyone better understand where money is going and build stronger financial habits together. Let them know they'll have their own version of the app...
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July 02, 2026 3 min read

Built for Real Families, Not Just One Age

Why we designed FamFi to grow with your child—from preteens to young adults. By Tom Giannulli, MD CEO & Co-Founder • 4 minute read Families change. Your finance app should too. From first allowance to first apartment, every stage of growing up brings new financial lessons. FamFi was designed to grow right alongside your family. In This Article Why most finance apps miss the mark One app that grows with your family Preteens, teens, college students, and young adults Why presets matter Why simplicity matters Building better money conversations Why Most Finance Apps Miss the Mark If you've ever searched for a finance app for your kids, you've probably noticed something. Most apps are built for one very specific age. Some look like they belong in elementary school, filled with cartoon graphics and games. Others are simply adult budgeting apps with tiny text, endless menu...